There was once a time where anyone who could sign up for an account on Facebook could call him or herself a social media expert. Better yet, they’d call themselves social media “ninjas” or “mavens” despite lacking professional skills and experience. Today, most recruiters and hiring managers are interested in finding professionals that can use social media strategically and deliver results.
But the myth that anyone that can use social media, can use it professionally, still persists. That’s why we created this infographic detailing why organizations should be looking for social media professionals rather than so-called “ninjas”.